ViewPoints Blog

The limitation of Traditional Demographic Data in Hospital Strategic Planning

When it comes to strategic planning and marketing there’s an awful lot on the line for hospitals and health systems. And not a lot of wiggle room to miss the mark.

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How to Get from Point A to Point B in Your Market

In an era of increased competition and declining reimbursements, we’re seeing hospitals across the nation reassess their service areas as part of a broader effort to uncover new growth opportunities. But when you talk with execs, planners and marketers about how they get from Point A to Point B in that process, you realize just how ‘static’ certain aspects of the strategic planning function remain.

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Convenient Care on Every Corner. How will Hospitals Compete?

When I joined iVantage a few years ago, discussions with strategic planners about market share always focused on other hospitals. But today, that conversation is more complex. Urgent care clinics and “doc in the box” facilities are sprouting up in strip malls and inside retail pharmacies nationwide.

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