ViewPoints Blog

At the recent SHSMD Connections Conference, there was a lot of buzz throughout the sessions and in the exhibit hall about the enormous pressure to keep pace in rapidly evolving markets.

When it comes to strategic planning and marketing there’s an awful lot on the line for hospitals and health systems. And not a lot of wiggle room to miss the mark.

For hospital strategic planners, the notion of competition isn't limited to hospitals within close proximity. The push to build broader, diverse networks has coincided with the emergence of convenient care providers (e.g. retailers, urgent care centers, free-standing ED’s, etc.) and growth in the number of ambulatory surgery centers. These factors have all converged to redefine how strategic planners think about their market.